As Forbes explains, “Consistent brand presentation across all platforms increases revenue by up to 23%.” With brand messaging being so important to profitability, it’s essential that you take your marketing hiring process seriously. Recruiters play a pivotal role in identifying marketing candidates that create successful brands and execute strategic initiatives.
The best marketing recruiters are always looking for ways to perfect their craft, while also expanding their candidate network. Whether it be learning about their industry or improving the candidate experience, there is much to learn from these staffing experts.
The recruiting experts at CulverCareers wanted to share some of our secrets for hiring top marketing talent.
What are the Key Strategies Recruiters Use to Hire Top Marketing Talent?
The most successful marketing recruitment agencies employ key strategies to identify top talent. Similarly, they are willing to improve their own processes to account for new recruiting trends or shifts in the marketplace.
Become Industry Experts
One of the key methods recruiters use for finding top marketing talent is to become experts in their industries. For example, if an agency specializes in the healthcare industry, it’s incumbent upon recruiters to understand what roles marketing professionals play in this market.
By doing their homework, recruiters can better understand what skills and qualifications candidates need to be successful. When it comes time to conduct a search, having in-depth industry knowledge also empowers recruiters to engage candidates in more meaningful ways.
Engage Active Sourcing
The best marketing recruiters aren’t afraid to get out there and actively source new candidates. Depending on the industry in question, traditional networking techniques and more modern approaches can both be effective for active talent sourcing.
With powerful technologies at their fingertips, recruiters search for potential candidates on networking sites, job boards, and social media platforms. Moreover, recruiters today use AI-powered applicant tracking systems (ATS) to identify passive candidates who aren’t available through more traditional avenues like job boards. Time and time again, this type of active candidate sourcing leads to better-quality hires than those that come about by posting jobs online and fielding applicants.
Sell Candidates on Opportunities
Successful recruiters also know how to sell marketing candidates on job opportunities. This means not only explaining the benefits and perks of the job in question, but also aligning a candidate’s values with those of their prospective employer.
Marketing recruiters work closely with hiring managers to highlight their company’s culture and growth opportunities. With this information in hand, they get out into the field and engage candidates who align with their client’s brand values. In the end, there is perhaps no more effective recruiting tool than establishing a personal connection between a candidate and a client’s brand.
Engage Candidates Effectively
Good communication is essential for keeping candidates engaged throughout the recruitment process. Since recruiting is all about building trust between clients and candidates, skilled recruiters go to great lengths to keep both parties happy.
Marketing recruitment agencies provide timely and personalized communication so candidates feel valued and respected the whole time. In like fashion, skilled recruiters keep candidates updated on their progress, provide feedback after interviews, and promptly address any concerns that might arise. By fostering positive candidate experiences, recruiters build trust and enhance their clients’ reputations among industry professionals.
Start Hiring Top Talent with CulverCareers!
Save time and resources by teaming up with a seasoned recruitment agency like CulverCareers. We understand the complexities of hiring top marketing talent. Let us help streamline your recruitment process today. Contact CulverCareers now.