No matter the size and scope of your business, a strong marketing presence is critical for success. Not only does good marketing result in a uniform brand strategy for your company, but it also ensures a professional message on websites, ad campaigns, and trade shows. Yet, you cannot accomplish any of these critical goals without the right marketing talent at your operation.
Luckily, by taking certain steps with searching and sourcing, you can improve marketing recruitment and attract the very best talent. Even better, you will be able to find the perfect match for your company’s marketing needs and corporate culture.
Why is Recruiting Skilled Marketers So Hard?
It seems each year presents new and unique challenges in the marketing recruitment field. Especially for smaller businesses that need well-rounded candidates, finding qualified people can be a real problem.
Rapid advancements in digital marketing have created a situation where marketers are often highly specialized in very specific niches like data analytics and PPC advertising. While one candidate might be strong in a certain field, they might fall short in another critical segment.
In other instances, some companies have simply fallen behind on what it takes to have a strong marketing presence in the modern business world. If you don’t have a well-built website or embrace new marketing tools like video content, you will likely have a hard time attracting younger talent and recent graduates.
Important Steps to Recruit Marketing Talent
Regardless of the job in question, there are some key steps you can take to recruit marketing talent. Not only will following these steps save your business time and money, but they will also help you hire quality candidates more quicker.
- Create an Ideal Candidate Persona
A candidate persona is a written description of the ideal candidate that you would hire for your marketing position. Developing a candidate persona is a great way to focus your search before actually getting out into the field and searching. In fact, a good candidate persona can guide your HR department in better understanding the requirements of the role in question.
Key elements of candidate personas include:
- Work History
- Required Skill Sets
- Career Projection
- Soft Skills
With the above notions in mind, you can start the recruitment process with a much more concrete idea of the perfect candidate for your marketing needs.
- Post a Job Listing
Following the traits put together in your ideal candidate persona, you should write a job description to be advertised among candidates. While fictional, your ideal candidate persona will make a great starting point for a job description and subsequent talent search.
To get the attention of the best talent, you should advertise the listing through a variety of job boards and marketing channels. Especially in competitive, candidate-driven markets, it’s advisable to go the extra mile with paid advertising through avenues like LinkedIn and Facebook.
- Make Your Company a Talent Destination
Perhaps the best way to attract top marketing candidates to your company is to make your business a talent destination in itself. By putting resources into developing winning teams, top talent will hear about your operation via word-of-mouth marketing.
By providing exception training programs and investing in your employees, you also invest in your company’s future. As such, leading marketing talent will be drawn to your operation because working there is simply a smart career move.
Benefits of Working with a Marketing Recruiter
While following the above steps will greatly increase your chances of hiring top talent, nothing beats working with marketing recruitment specialists.
When you partner with an agency like CulverCareers that specializes in marketing jobs, you get an entire team of industry experts on your side. Marketing recruitment specialists not only have a clear picture of your specific hiring needs, but they generally have preestablished network to recruit marketing talent.
Working with an agency like CulverCareers will also save you serious time with sourcing, screening, interviewing, and offer negotiation. A talented recruiter will schedule important phone calls and video meetings – as well as shift search criteria based on your feedback. When it finally comes time to make an offer, they will also advise you on a competitive salary and benefits package.
Need additional help recruiting skilled marketers? CulverCareers has an expansive talent pool of marketers throughout the United States. Please Contact Us to learn more.