At CulverCareers, we have over 40 years of experience helping employers hire in key executive marketing positions. From Marketing Directors to Digital Marketing Specialists, employers trust us to locate top talent that will help their company build a brand and grow.
If you’re an employer looking to recruit a Marketing Director, please see our marketing recruitment services and the full overview of our services to employers.
Marketing Directors are responsible for managing the day-to-day activities of different marketing teams. Generally speaking, Marketing Directors are specialized in a specific field of marketing within an organization – such as “Digital Marketing Director.” Nonetheless, the exact job duties of Marketing Directors will vary with the size of your business, as well as your given industry.
Ideal Marketing Director candidates are able to ensure that your brand identity is represented strategically within your various target markets. They oversee communication between the C-suite and employee teams while devising and supporting the overall marketing strategy for their department.
Not only must your Marketing Director create successful campaigns, but they must also track progress with important metrics like key performance indicators (KPIs).
While the exact skills vary with different types of marketing, there are a number of general competencies that apply to most Marketing Director jobs.
Qualified Marketing Directors must possess excellent written and verbal communication skills. Since they coordinate multiple campaigns across several teams, impeccable organization and administrative skills are necessary. Also, as experts in their given field, Marketing Directors should be knowledgeable of best practices in marketing and brand management. Finally, since they educate and train team members, they must have great managerial aptitudes.
Due to the fact they possess such broad skill sets, Marketing Directors often demand high salaries. As seen with any type of job, the average pay for Marketing Directors varies in different regions of the nation. It’s also worth noting that large corporations generally pay higher salaries than small businesses.
The job source website Zippia offers a good sampling of Marketing Director salaries in different U.S. markets:
● California: $127,906
● Washington: $114,797
● Pennsylvania: $108,712
● Illinois: $94,983
● Alabama: $69,373
While the “national average salary for Marketing Directors is $114,906,” pay scales can swing quite dramatically in different job markets. Please note, salary shifts generally occur in conjunction with the cost of living in different regions – such as California vs Alabama.
While job descriptions differ with diverse industries and companies, Marketing Directors generally manage the creation and implementation of campaigns with specific teams. Importantly, Marketing Directors develop the strategic focus of their department while ensuring that KPIs and goals are consistently met.
Before they initiate campaigns, Marketing Directors do careful research to understand consumer demographics, as well as competitor strategies. With this critical information, they create marketing strategies designed for maximum impact and the greatest return on investment (ROI). Common tactics designed and overseen by Marketing Directors include brand strategy, content marketing, and digital advertising.
Once marketing campaigns have been launched, it’s up to Marketing Directors to provide guidance to employees, while also tracking relevant brand awareness metrics. Finally, Marketing Directors report campaign progress to the executive team.
Since Marketing Directors are a high-level position, qualified candidates should have relevant marketing backgrounds and experience with managing teams. More often than not, Marketing Director roles are hyper-specific to your industry, company size, marketing budget, and target audience. Since finding the perfect fit is crucial in marketing, working with experienced recruiters like those at CulverCareers is all the more important.
In today’s business world, many director-level roles require deep knowledge of digital marketing and advertising. As such, Digital Marketing Directors must have a strong grasp on practices such as:
In turn, Marketing Directors must be able to integrate relevant data from such avenues with tools like Google Analytics.
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