Spending Too Much Time Finding A Chief Marketing Officer?
recruit a
CMO
No matter what industry you do business in, marketing is critical to the success of your company. Similarly, the larger your business grows, the more high-level executive employees you need to hire. While some small businesses do just fine with a marketing manager, larger operations must hire a marketer specifically for the C-suite.
If you’re an employer looking to recruit a Chief Marketing Officer, please see our marketing executive recruitment services and the full overview of our employer services.
Having worked with many Fortune 500 companies, CulverCareers knows the importance of hiring the right Chief Marketing Officer (CMO). Not only must these candidates be great leaders, but they also ensure uniformity and order across all marketing avenues.
your CMO should:
Solicit New Business
Conduct cold calling via phone and email with sociable confidence
build relationships
Develop customer base while managing client relationships
Assist Marketing
Support marketing and track customers and performance on company CRM
hiring
Chief Marketing Officer
Hiring for the C-suite differs from other roles. Securing a Chief Marketing Officer (CMO) means targeting candidates with the right industry expertise and aligning with your business needs and objectives to craft an effective CMO job description.
Because qualified CMOs move quickly, recruitment requires time and strategic planning. Many firms pursue passive CMO candidates still employed elsewhere, relying on specialized marketing recruitment services to navigate these discreet searches.
When setting CMO compensation, benchmark your industry to offer a competitive salary and benefits that attract C-level talent—such as non-qualified deferred compensation (NQDC) retirement packages.
Minimize training so you can hit the ground running
Minimize training so you can hit the ground running
Build a high-performing sales team and drive business growth
Maximize your ability to find and attract top talent
You’re in good hands
Culver Can Help
CulverCareers is one of the top sales recruiting firms in the industry. With 40+ years in the business, Best of Staffing 10 years running, and one of the finest recruitment reputations in the market.
We have a strong track record of successfully placing highly qualified sales professionals in positions with leading companies around the world. Plus, we have a wide network of contacts, ensuring that your business can find and hire a sales person it needs quickly and efficiently.
Ready to Get Started?
Contact us today to learn more about our sales recruiting services.
We are committed to helping your business succeed and finding the best talent in the sales industry.
Let CulverCareers help you take your business to the next level with our award-winning recruitment services.
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Thorough, succinct, and friendly placement with CulverCareers. Cooper was clear, timely, and friendly throughout the entire process. He provided an accurate description of the role and was able to answer all my questions about the position, pay, and some insight into the culture of the team. I felt that he was genuinely interested in placing a good fit for the team and valued that he had taken an interest in me being a fit.
McCall was great and very responsive and always kept me in the loop! She was great to work with.
Ty was very professional, and I received and accepted a job offer within a week of connecting. I connected with a great match/employer with my current skill set.
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Theresa found two very worthwhile candidates within a short period of time that my company ended up hiring.
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Frequently Asked Questions
What is a Chief Marketing Officer (CMO)?
A CMO is the highest-level marketing position in any organization. With large global entities, this means coordinating brand messaging, content marketing, and advertising across diverse geographies and cultures. While smaller businesses might split marketing duties among different executives, a Chief Marketing Officer (CMO) takes full responsibility of the marketing department.
It’s up to your CMO to create a comprehensive marketing plan that applies to every facet of your organization. By working with your Chief Sales Officer (CSO), your CMO will ensure that your brand remains relevant and competitive in your market. These candidates have rare leadership qualities, as well as the confidence to make the right decision about your brand when the time comes.
Why or Why Not Might a CMO Be Useful?
The size of your organization will largely determine the types of marketing roles you will need to implement. For example, smaller companies with limited marketing needs will likely do just fine with a hands-on marketing director. Yet, as you work your way up to larger organizations, you will want to hire a Chief Marketing Officer (CMO) that can optimize and scale your efforts.
When your organization grows to a certain size, it requires executive-level marketers to reach the next level. Since CMOs generally hold MBA degrees in marketing and have extensive experience, they are the only ones who can fill such roles. In the end, there is a huge difference between a marketing manager with practical experience and a well-educated executive with a high-level degree.
What is the Typical Job Description for a CMO?
As the top marketer in your organization, the Chief Marketing Officer (CMO) handles all the executive decision-making for your marketing department. Their oversight includes research, branding, advertising, and customer outreach.
Using relevant research, a Chief Marketing Officer (CMO) will anticipate future market trends and position your company accordingly. With a strategy in place based on relevant market data, your CMO will execute marketing initiatives with different branches in your marketing department. Moreover, it is the job of your CMO to work with the sales department to ensure that marketing insights are utilized to maximize sales.
Another important part of a CMO’s job is delegating important information and strategies to other important team members like marketing directors.
How Much Does a CMO Typically Earn?
Due to the fact that CMOs are the highest-paid marketers in any organization, they often demand large salaries. Still, salaries can vary quite dramatically depending on the job in question as well as the location. For example, a Chief Marketing Officer (CMO) at a small corporation in Ohio will likely make much less than a CMO at a large IT company in Silicon Valley.
On the lower end of the spectrum, CMOs can expect to make around $120,000 per year. However, many CMOs make well over $300,000 per year, with those at Fortune 500 companies like Dell Computers making upwards of $1,000,000. With such large variances in pay, Culver recommends doing a thorough assessment of your industry before developing a pay structure for your CMO.
